Technical cybersecurity reports are often dense and difficult to parse. As digital marketing shifts toward a "zero click" model, I explored how to translate 40+ page research papers into "snackable" visual carousels that allow audiences to digest key findings directly within their social feeds.
In the last few months, social media engagement has been on average 98.6% greater than the industry average. I’ve contributed to editing social copy and shaping the posts for some of the top social media posts. I planned out the carousel for the report How Gamers Became Cybercrime’s Favorite Target: Analysis of 50,000 Infostealer Infections (and the report got 6x more views than previous reports). This was used as part of our April Fool’s social media campaign to promote awareness about threat actors’ methods to trap victims.