Remaining an industry thought leader on the topic of infostealer malware is crucial for enabling our audience to find us, especially as AEO/GEO/AI search affects how people seek out information. Flare Research worked on a report analyzing this issue, which the marketing team collaborated on promoting across various channels (highlighting PR coverage here).
I edited the report, and project managed the new report format of “scrollytelling” with an external web developer. I resolved the issue of an external landing page to ensure driving our readers to our website. This is in the top 10 most popular content on our website months after publishing.
Here are two of the publications that picked up findings from this report: