We had attempted several podcast and video projects previously, but lacked the bandwidth and established processes to sustain them. To build a "cult brand" identity and gain a competitive edge in the cybersecurity video space, I sought to formalize our production and strategy.
I recruited a podcast consultant and editing expert to bridge the gap from idea to reality. Our updated strategy led to a 30% increase in YouTube Shorts views, and by optimizing the workflow, I reduced the host’s workload by 90%.