Social Media Strategy (2024–Present)
Technical cybersecurity reports are often dense and difficult to parse. As digital marketing shifts toward a "zero click" model, I explored how to translate 40+ page research papers into "snackable" visual carousels that allow audiences to digest key findings directly within their social feeds.
I spearheaded the creation of social media carousels as a primary distribution method. By focusing on high-impact data visualizations and "scroll-stopping" hooks, these posts consistently rank among the top-performing content each month, driving higher engagement than traditional link-sharing.