Yuzuka Akasaka
Hello!
Hello, I’m Yuzuka! I’ve developed my copywriting expertise through 3 years of content marketing and 5 years
of coaching + editing writing for C-suite leaders, high school students, journalists, local government staff,
peers, and more. As the 48th hire and first writing-focused team member at a startup that has since doubled in
size and been acquired, I’m skilled at collaborating in a high-growth team and SaaS company.
I'm always thinking, "How can I make information easier to understand?"
I've worked on issues in climate tech/sustainability, cybersecurity, higher education access, public finance, and regional economic development. I also have experience in project management, operations, web design, and writing coaching. Some of my wins include:
- filling in for a Japanese translator (with a day's notice) to facilitate cybersecurity engineering meetings,
- contributing technical writing that supported my company’s entry into the U.S. Department of Energy’s National Renewable Energy Lab’s (NREL) clean energy management incubator,
- implementing a project management & content database platform that improved a marketing process's efficiency by over 75%,
- and creating a document explaining credit freezes to help friends take action to become more secure against credit card fraud
Outside of work, I’m aspiring to be better at embroidering. I'm very slowly learning Spanish, Korean, and American Sign Language.
Work Samples
What's the Importance of Sustainability for Multifamily?
This blog article describes why a majority of apartment residents are interested in sustainability-oriented apartment communities, and what they can look like.
Blog (Copy, Research)
Why Consumer Connection is Important for Brands in 2022
This is a blog I wrote as a freelancer for Seer Interactive, a digital marketing agency, that highlights the connection between consumers and brands. It is a summary of several sessions from the Seerfest conference.
Blog (Copy, Research)
Smart Energy Case Study: Improving Property-Wide Lighting Performance
This is the first case study to highlight the Smart Energy solution that leverages whole building analytics and smart device automation to reduce energy inefficiencies in apartment complexes. This equips the sales team to showcase the ROI of a new product.
Case Study (Copy, Research)
State Representative John Bucy III for Texas
Through Tech for Campaigns, I volunteered on a team to design Rep. Bucy's re-election campaign and constituent services website before a highly contested election (which he won). I revised existing copy and wrote a majority of the copy on the site, fact-checked and referenced his policies, and collaborated with the designer to best inform and engage his constituents.
Website (Copy, Policy Research, Design Support)
Contact
Say hello at yuzuka.akasaka(at)gmail.com or on LinkedIn.